Poster, Stonehenge, See Britain First on Shell!
This is a Poster. It was designed by E. McKnight Kauffer and printed by Vincent Brooks, Day & Son and made for (as the client) Shell-Mex and BP Ltd.. It is dated 1932 and we acquired it in 1989. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.
In the early 1930s, advertising executive Jack Beddington launched the campaign “See Britain First on Shell,” promoting domestic tourism to sites accessible by car. The prehistoric monument Stonehenge was an iconic destination and played to Kauffer’s strengths as a landscape artist. Yet Kauffer’s decision to showcase the landmark at night, set against a starry sky, brought a dramatic new perspective to the heritage site.
It is credited
Museum purchase from Friends of Drawings and Prints Fund.
Its dimensions are
76.2 × 114.3 cm (30 × 45 in.)
It is signed
Printed in script, in beige ink, lower right: E. McKnight Kauffer.
It is inscribed
Printed in beige ink, lower left: VINCENT BROOKS, DAY & SON. LTD. LITH. LONDON. W.C.2.
Cite this object as
Poster, Stonehenge, See Britain First on Shell!; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; lithograph; 76.2 × 114.3 cm (30 × 45 in.); Museum purchase from Friends of Drawings and Prints Fund; 1989-90-1
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.