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Object Timeline

1932

  • Work on this object began.

1989

  • We acquired this object.

2013

2015

2021

2022

  • You found it!

Poster, Stonehenge, See Britain First on Shell!

This is a Poster. It was designed by E. McKnight Kauffer and printed by Vincent Brooks, Day & Son and made for (as the client) Shell-Mex and BP Ltd.. It is dated 1932 and we acquired it in 1989. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.


In the early 1930s, advertising executive Jack Beddington launched the campaign “See Britain First on Shell,” promoting domestic tourism to sites accessible by car. The prehistoric monument Stonehenge was an iconic destination and played to Kauffer’s strengths as a landscape artist. Yet Kauffer’s decision to showcase the landmark at night, set against a starry sky, brought a dramatic new perspective to the heritage site.

It is credited Museum purchase from Friends of Drawings and Prints Fund.

Its dimensions are

76.2 × 114.3 cm (30 × 45 in.)

It is signed

Printed in script, in beige ink, lower right: E. McKnight Kauffer.

It is inscribed

Printed in beige ink, lower left: VINCENT BROOKS, DAY & SON. LTD. LITH. LONDON. W.C.2.

Cite this object as

Poster, Stonehenge, See Britain First on Shell!; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; lithograph; 76.2 × 114.3 cm (30 × 45 in.); Museum purchase from Friends of Drawings and Prints Fund; 1989-90-1

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18633561/ |title=Poster, Stonehenge, See Britain First on Shell! |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=4 October 2022 |publisher=Smithsonian Institution}}</ref>