This object is currently on display in room 302 as part of Underground Modernist: E. McKnight Kauffer. See our image rights statement.

 

See more objects with the tag horses, advertising, photomontage, oil.

Object Timeline

  • We acquired this object.

1933

  • Work on this object began.

2021

2022

  • You found it!

Poster, B.P. Ethyl

This is a Poster. It was designed by E. McKnight Kauffer and made for (as the client) Shell-Mex and BP Ltd..

This object is not part of the Cooper Hewitt's permanent collection. It was able to spend time at the museum on loan from Merrill Berman as part of Underground Modernist: E. McKnight Kauffer.

It is dated 1933. Its medium is lithograph. It is a part of the department.


In the early 1930s, Kauffer acquired a cutting-edge Leica camera and began to experiment with photography. Photomontage emerged as an important element of his design practice. In some cases, such as with this lithograph, he used his own photography. Kauffer incorporated his photograph of a monumental sculpture from the Place de la Concorde in Paris to playfully allude to the term “horsepower.”

It is credited Collection of Merrill C. Berman.

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Its dimensions are

75.6 × 113.7 cm (29 3/4 × 44 3/4 in.)

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

If you would like to cite this object in a Wikipedia article please use the following template:

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