Poster, "First Thing Every Morning," Eno's "Fruit Salt"
Eno’s “Fruit Salt” was an effervescent supplement akin to an antacid. To market the product, Kauffer designed a crowing rooster against a rising sun, in flat planes of vibrant colors and repeating forms. The poster was such a success that the company sent Kauffer a check for an additional £50. Though the bonus appeared generous, the company used the rooster in future marketing campaigns without further compensating Kauffer.
It is credited
Collection of Merrill C. Berman.
Its dimensions are
76.2 × 50.8 cm (30 × 20 in.)
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.