See more objects with the tag advertising, roosters, medicine.

Object Timeline

  • We acquired this object.

1924

  • Work on this object began.

2021

2025

  • You found it!

Poster, "First Thing Every Morning," Eno's "Fruit Salt"

This is a Poster. It was designed by E. McKnight Kauffer and published by Eno's Fruit Salt. It is dated 1924. Its medium is lithograph. It is a part of the department.

Eno’s “Fruit Salt” was an effervescent supplement akin to an antacid. To market the product, Kauffer designed a crowing rooster against a rising sun, in flat planes of vibrant colors and repeating forms. The poster was such a success that the company sent Kauffer a check for an additional £50. Though the bonus appeared generous, the company used the rooster in future marketing campaigns without further compensating Kauffer.

It is credited Collection of Merrill C. Berman.

Its dimensions are

76.2 × 50.8 cm (30 × 20 in.)

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/2318805232/ |title=Poster, "First Thing Every Morning," Eno's "Fruit Salt" |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=10 February 2025 |publisher=Smithsonian Institution}}</ref>