Poster, Magicians Prefer Shell, You Can Be Sure of Shell
One of the most successful of Shell’s campaigns featured a broad range of professions that “preferred” to use Shell oil. The posters conveyed the product’s eclectic consumer base by including both the expected (motorists) and the unexpected (actors). To represent magicians, one of the more curious subjects, Kauffer shows two palms in contrasting black and white suggestive of a sleight of hand. A hand, often modeled after Kauffer’s own, became a recurring motif in his work.
It is credited
Collection of Merrill C. Berman.
Our curators have highlighted 1 object that are related to this one.
Its dimensions are
75.9 × 114.3 cm (29 7/8 in. × 45 in.)
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.