Object Timeline

1976

  • Work on this object began.

1997

  • We acquired this object.

2016

2025

  • You found it!

Poster, Volkswagen

This is a Poster. It was designed by Dan Friedman. It is dated 1976 and we acquired it in 1997. Its medium is offset lithograph on white wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by Ken Friedman. It is credited Gift of Ken Friedman.

Its dimensions are

83.8 x 58.3 cm (33 x 22 15/16 in. )

It is inscribed

Imprinted in white at right side, two sections of text numbered 1-10 and 11-20 as follows: 1 Storage batteries for electric drive mode / 2 Power-assisted disc brakes / 3 Dor reinforcement beams / 4 Electric motor / 5 Electronic control unit / 6 Transmission / 7 Independent trailing arm suspension / 8 Air-cooled internal combustion engine / 9 Rear drum brakes / 10 Storage batteries for electric drive mode. / 11 Electric motor / 12 Cooling fan / 13 Input to generator on charge mode / 14 Output from electric motor on drive mode / 15 Electric motor drive shaft / 16 Power to rear wheels /17 Internal combustions engine input / 18 Hydrodynamic torque convertor and clutch / 19 Air-cooled internal combustion engine / 20 Muffler. Imprinted in white lower left: The Hybrid/Power Plant. Imprinted in black[first column of text]: The electric-gasoline hybrid power plant enables / the Volkeswagen City Taxi to operate on zero-pollu-/tion electric energy in city core areas, then shift to / low polluting gasoline -electric power for express- / way and suburban driving. [second column of text]: During hybrid operation, the near-silent electric / motor takes the entire start-up load. This permits / a slow opening of the gasoline engine throttle, /resulting in low gas emissions. As it develops higher / torque, the gasoline engine takes on more of the / load and demand on the electric motor decreases. [third column of text]: When the gasoline engine puts out more power / than needed to propel the vehicle, electronic con- / trols direct the excess energy through the electric / motor generator, recharcing the 11 storage batteries.

Cite this object as

Poster, Volkswagen; Designed by Dan Friedman (American, 1945–1995); offset lithograph on white wove paper; 83.8 x 58.3 cm (33 x 22 15/16 in. ); Gift of Ken Friedman; 1997-19-249

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18673515/ |title=Poster, Volkswagen |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=7 February 2025 |publisher=Smithsonian Institution}}</ref>