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Object Timeline

1973

  • Work on this object began.

1981

  • We acquired this object.

  • Work on this object ended.

2013

2016

2025

  • You found it!

Poster, "We put a little bit of blue jean in everything we make" for Levi Strauss

This is a Poster. It was made for (as the client) Levi Strauss. It is dated ca. 1975–80 and we acquired it in 1981. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Various Donors.

  • Fabric Sample
  • cotton, conductive yarn.
  • Gift of Levi Strauss & Co. and Google Inc..
  • 5843.4a,b.2017

Its dimensions are

H x W: 72.4 x 56.2 cm (28 1/2 x 22 1/8 in.)

It is signed

Signed in black ink, lower right: Wolfe

It is inscribed

Printed in white ink, right lower edge: The slogan “We put a little blue jean in everything we make” / is a trademark of Levi Strauss & Co., San Francisco, Calif. Pocket tabs with R or LEVI’S both represent genuine / LEVI’S garments. . Levi Strauss & Co.

Cite this object as

Poster, "We put a little bit of blue jean in everything we make" for Levi Strauss; Client: Levi Strauss (United States); USA; offset lithograph on paper; H x W: 72.4 x 56.2 cm (28 1/2 x 22 1/8 in.); Gift of Various Donors; 1981-29-254

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18617599/ |title=Poster, "We put a little bit of blue jean in everything we make" for Levi Strauss |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=11 February 2025 |publisher=Smithsonian Institution}}</ref>