Poster, 1999 Season, Ballet Tech
Inspired by her work for The Public Theater, the choreographer and dancer Eliot Feld first approached Paula Scher about designing an identity for his dance company in 1997, when he decided to rename the company Ballet Tech. Scher designed an identity using a typographic family of slab serifs, setting the typography over photographer Lois Greenfield’s images of the dancers. The following year, Scher reinvented the identity at Feld’s request, staggering the letterforms to make them appear as though they were moving in space. Feld provided Scher with different images from his company for Scher to incorporate into her designs.
In this poster for Ballet Tech’s 1999 season, Scher incorporates photographic images of four female dancers in identical elongated positions and sets them against a background of the lighting design plan used for the company's performances at the Joyce Theater in New York City.
This object was
It is credited
Gift of Paula Scher.
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Its dimensions are
116.8 x 152.4 cm (46 x 60 in.)
Cite this object as
Poster, 1999 Season, Ballet Tech; Designed by Paula Scher (American, b. 1948); USA; screenprint on paper; 116.8 x 152.4 cm (46 x 60 in.); Gift of Paula Scher; 2013-25-6
This object was previously on display as a part of the exhibition Making Design: Recent Acquisitions.