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Object Timeline

2011

  • Work on this object began.

2013

  • We acquired this object.

2014

2025

  • You found it!

Poster, Wim Crouwel a graphic odyssey

This is a Poster. It was designed by Philippe Apeloig and published by London Design Museum. It is dated 2011 and we acquired it in 2013. Its medium is screenprint on coated paper. It is a part of the Drawings, Prints, and Graphic Design department.

This poster was designed in conjunction with the 2011 exhibition, Wim Crouwel: A Graphic Odyssey, at the Design Museum, London, England. Philippe Apeloig, along with six other graphic design studios, was commissioned to produce a poster that employed the grid structure Crouwel devised for his now iconic Stedelijk Museum posters.
Apeloig drew from his experience as an intern in the 1980s at Crouwel’s firm, Total Design, to design the poster. He utilizes the framework of the grid itself and a simple color palette to create the text. Both the grid and reduced color palette are a tribute to Crouwel’s signature graphic design style. For this poster, Apeloig uses the grid to create text that appears to glide playfully all over the page, with black text punctuated by white dots emphasizing the diagonal pull of each word against the strict axis of the grid.

It is credited Gift of Philippe Apeloig.

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Our curators have highlighted 2 objects that are related to this one.

Its dimensions are

95 x 63.5 cm (37 3/8 in. x 25 in.)

Cite this object as

Poster, Wim Crouwel a graphic odyssey; Designed by Philippe Apeloig (French, b. 1962); Published by London Design Museum; France; screenprint on coated paper; 95 x 63.5 cm (37 3/8 in. x 25 in.); Gift of Philippe Apeloig; 2013-16-5

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/35460849/ |title=Poster, Wim Crouwel a graphic odyssey |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=10 March 2025 |publisher=Smithsonian Institution}}</ref>