Poster, The Bridges on the Seine

Bridges on the Seine, by Bi Xue Feng, is a response to the ubiquitous architectural typology so readily identifiable with the French capital. According to the designer, the typography reflects the advertising placed along the river banks. The upper and lower halves of the text are more or less split in two, echoing the right and left banks of the Seine.
Xue Feng graduated from the China Academy of Art in 1989. In 1997, he founded his firm, Imagram Graphic Design Inc., in Shenzhen, China. In addition to running a full-service graphic design company, he is interested in design theory and lectures around the world at many graphic design symposia. His work has been shown at national and international exhibitions, including those in Paris, Zurich, Brno, the Czech Republic, and Germany; he is also the recipient of many graphic design awards.
In 2005, Xue Feng was awarded a four-month residency in Paris by the Cité internationale des Arts, Paris, an arts foundation that provides residencies for professional artists who want to develop their work in France. The Cité also sponsors exhibitions where visual artists can display their work. Bridges on the Seine was created during the designer’s Paris sojourn.
This is one of two posters by Xue Feng proposed for acquisition as part of the museum’s effort to add examples of contemporary Chinese graphic design to the museum’s collection.

Poster, The Bridges on the Seine; Designed by Bi Xue Feng, Chinese (b. 1963); China; offset lithograph on heavy white wove paper; 101.3 x 70 cm (39 7/8 x 27 9/16 in.); Gift of Bi Xue Feng; 2010-30-2