Object Timeline

1959

  • Work on this object began.

1993

  • We acquired this object.

2016

2025

  • You found it!

Print, Advertisement, Seagram's Building, 375 Park Avenue, New York, NY

This is a Print. It was designed by Elaine Lustig Cohen. It is dated 1959 and we acquired it in 1993. Its medium is lithograph on white glossy wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by Tamar Cohen. It is credited Gift of Tamar Cohen and Dave Slatoff.

Its dimensions are

H x W: 33.8 x 26.1 cm (13 5/16 x 10 1/4 in.)

It is inscribed

Printed in white, lower center: 375 PARK AVENUE; in black, within red rectangle at lower right: For firms seeking a significant New York address, / this 38-story, air-conditioned building, first ever to be / sheathed in rich enduring bronze and with its own half-acre / landscaped plaza, is destined to become a business landmark / throughout the nation. In architectural achievement, ad- / vanced installations and interior detailing, 375 Park Avenue / brings into reality a concept of the office home never before / attained. Reservations for available upper floors of 11,500 / to 13,000 sq. ft. each are now being considered for late / 1957 occupancy. For descriptive brochure and plans, write: / Renting and Managing Agent, / Cushman & Wakefield, Inc. 281 Madison Avenue, New York 17, N.Y.; in white, bottom right: being built by THE HOUSE OF SEAGRAM; in black, bottom center: Reprinted from Time Magazine

Cite this object as

Print, Advertisement, Seagram's Building, 375 Park Avenue, New York, NY; Designed by Elaine Lustig Cohen (American, 1927–2016); USA; lithograph on white glossy wove paper; H x W: 33.8 x 26.1 cm (13 5/16 x 10 1/4 in.); Gift of Tamar Cohen and Dave Slatoff; 1993-31-126

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18644989/ |title=Print, Advertisement, Seagram's Building, 375 Park Avenue, New York, NY |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=12 February 2025 |publisher=Smithsonian Institution}}</ref>