Raymor

Raymor was first incorporated as Russel Wright Inc. in 1936 under American entrepreneur Irving Richards (born Rappaport) (1907-2003). Through his work with Raymor, Richards became an influential figure in mid-twentieth-century design merchandising, developing a keen understanding of American consumers. The company’s catch phrase encapsulates consumer demands of the era, “Modern tradition in good taste.” Richards originally started Russel Wright Inc. as a means to distribute Wright’s popular American Modern range, but by 1941, he changed the company name to Raymor (combining his own name with that of a relatively unknown business partner, Morgenthau) and switched its emphasis to distributing imported... more.