Cooper Hewitt says...
From the Jamaica Ministry of Tourism: https://www.mot.gov.jm/agency/jamaica-tourist-board-jtb (accessed January 19, 2019)
Mission Statement
To develop and market the tourist industry so that Jamaica remains the premier Caribbean tourist destination.
Overview
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB is a public company governed by a Board of Directors, appointed by the Minister of Tourism. The Director of Tourism, also appointed by the Minister, is the administrative head of the organization and is responsible for the day-to-day activities of the JTB.
The JTB is responsible for the worldwide tourism marketing and promotion for Jamaica. Its mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer groups; cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide.
The Jamaica Tourist Board is the most preferred point of contact for persons travelling to Jamaica. The organization markets the uniqueness and diversity of destination JAMAICA through creative programmes and advertisements worldwide. Throughout the years, the JTB has been recognized for its exceptional leadership and outstanding service with accolades from industry and trade partners both regionally and internationally.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin (Germany), Barcelona (Spain), Rome (Italy), Amsterdam (The Netherlands) and Tokyo (Japan).
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Advertisting campaign slogans have included: ‘Come to Jamaica’ (1960–1963) ‘Come Back to Jamaica’ (1963–1975), ‘Discover Jamaica – We are more than a Beach’ (1975–1984), ‘Make it Jamaica Again’ (1984–1994), ‘One Love’ (1994–2003), ‘Once You Go You Know’ (2003–2013) and the recent ‘Jamaica – Get All Right’ (2013–present[2014])
