See more objects with the tag fashion, cityscape, skyscraper, newspaper.

Object Timeline

  • We acquired this object.

1920

  • Work on this object began.

1929

  • Work on this object ended.

2017

2025

  • You found it!

Brochure, New York American: The Way to Reach the Moderns

This is a Brochure.

This object is not part of the Cooper Hewitt's permanent collection. It was able to spend time at the museum on loan from Smithsonian Libraries and Archives as part of The Jazz Age: American Style in the 1920s.

It is dated 1920s. Its medium is printed paper. It is a part of the Smithsonian Libraries department.

This promotional brochure for the daily newspaper the New York American appealed to business owners seeking advertising space. The paper claimed that by advertising in its pages a client would “reach the moderns,” pictured here as a fashionable couple silhouetted against a gleaming skyscraper skyline.

It is credited Smithsonian Libraries, Cooper Hewitt Smithsonian Design Library, F128.5 .N499 1920, Gift of George R. Kravis II.

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Its dimensions are

H x W: 28 × 22 cm (11 in. × 8 11/16 in.)

We have 1 media file that features Brochure, New York American: The Way to Reach the Moderns.

"You’ve Got To Be Modernistic," James P. Johnson (1930)

James P. Johnson is, without question, the father of Harlem Stride piano. Harlem Stride piano playing evolved out of ragtime, with the left hand playing an alternation of a bass note on beats one...

http://www.folkways.si.edu/james-p-johnson/youve-got-to-be-modernistic-2/jazz-ragtime/music/track/smithsonian

This object was previously on display as a part of the exhibition The Jazz Age: American Style in the 1920s.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/974279407/ |title=Brochure, New York American: The Way to Reach the Moderns |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=10 March 2025 |publisher=Smithsonian Institution}}</ref>