See more objects with the tag ships, cruises, luggage.

Object Timeline

  • We acquired this object.

1930

  • Work on this object began.

1940

  • Work on this object ended.

2021

2022

  • You found it!

Luggage Tag, Luggage Tag for Orient Line's Orion

This is a Luggage tag. It was designed by E. McKnight Kauffer and made for (as the client) Orient Line, Anderson, Green & Company Ltd.. It is dated ca. 1935. Its medium is letterpress. It is a part of the department.


Kauffer developed a diverse graphic identity to promote Orient Line’s new passenger liners to Australia and New Zealand. He designed everything from luggage tags and table assignment cards to promotional pamphlets and posters. Kauffer’s Orient Line logo customized many objects of daily use, including tableware that remained in production for decades.

It is credited Private collection, New York.

Its dimensions are

8.3 × 14 cm (3 1/4 × 5 1/2 in.)

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/2318805245/ |title=Luggage Tag, Luggage Tag for Orient Line's Orion |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=16 August 2022 |publisher=Smithsonian Institution}}</ref>