See more objects with the color darkslategrey indianred grey dimgrey darkkhaki or see all the colors for this object.

Object Timeline

1990

  • Work on this object began.

2002

  • We acquired this object.

2012

2016

2025

  • You found it!

Poster, A New Era Begins... IBM

This is a Poster. It was designed by Paul Rand. It is dated 1990 and we acquired it in 2002. Its medium is offset lithograph on white paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Marion S. Rand.

Its dimensions are

88.3 x 62.9 cm (34 3/4 x 24 3/4 in. )

Cite this object as

Poster, A New Era Begins... IBM; Designed by Paul Rand (American, 1914–1996); USA; offset lithograph on white paper; 88.3 x 62.9 cm (34 3/4 x 24 3/4 in. ); Gift of Marion S. Rand; 2002-11-17

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18695337/ |title=Poster, A New Era Begins... IBM |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=6 February 2025 |publisher=Smithsonian Institution}}</ref>