Poster, 12 Typographische Kalendar-Bläter fur 1975 / 12 Typographic Calendar pages for 1975

This is a Poster. It was designed by Konrad Bruckmann and written by Wolfgang Weingart. It is dated 1974–75 and we acquired it in 1997. Its medium is offset lithograph on orange wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by Ken Friedman. It is credited Gift of Ken Friedman.

Its dimensions are

41.9 x 42.1 cm (16 1/2 x 16 9/16 in. )

It is signed

Imprinted lower left: DESIGN: K. Bruckmann Copyright by: rené pulfer-/markus maas - publlikationen / Basel/Switzerland

It is inscribed

Imprinted at top of sheet: BILDER SIND ZUM SEHEN (UND ZUM LESEN). On black stripe lower left: Wolfgang Weingart / Basel, im Switzerland 1974. English translation of text: CALENDARS ARE TO BE LOOKED AT. (AND TO BE READ). Naturally calendars are to be read. / We expect from them that they show us something, namely the days and months of the year. / We want to get as much as possible at one glance / and in a comfortable manner. / The calendar for an airline company for example, has a special kind of 'reading function'- / it has to be comprehensive. The designer of such / a calendar has to restrain his artistic dreams. / This is easily said indeed. No doubt the calendars are also to be looked at. / They include pictures which do not necessarilly / have to be as comfortable as a 'Calendarium', or / the calendars entirely turn to pictures./ The Bruckmann Calendar for 1975 is not / comfortable, thus creative. It's 'pictures' cannot be / followed at first glance. At leisure...and / whole-heartedly (also with some tolerance) one is / able to 'read' and fully comprehend them. / I find an emanation of directness and human / worth in these 12 designs. To me their visual / signs transmit something which still nobody wants / to really expose: one's self. (ICH) / In this era of overextended rationality and / business sophistication, idealism and creative / imagination are almost the only means to sur-vive. / A calendar showing idealism and creative / phantasy through its pictures (and by its plain / existence) is especially suitable for seeing / and reading: it refers day by day to the very means / of sur-vival. / Since I must confront myself with the / 12 pictures of this calendar month by month, it / functions for me in a different way than / an airline calendar. But it does function - for / in the Bruckmann Calendar I do not only / 'read' month by month how time goes by - I also see / how, month by month, somebody sur-vives time. -Wolfgang Weingart Basel, September 1974

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