See more objects with the tag graphic design, branding, optical mixing, complementary colors, analogous color.

Object Timeline

0

  • Work on this object ended.

1973

  • Work on this object began.

1981

  • We acquired this object.

2014

2016

2017

2018

2025

  • You found it!

Poster, Equal Opportunity | Color Blind

This is a Poster. It was designed by Ken White and made for (as the client) IBM. It is dated 1973 and we acquired it in 1981. Its medium is screenprint on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Designer Ken White nests IBM’s familiar corporate identity within the highly recognizable dot patterns of the Ishihara color blindness test. In this clever context, “color blindness” serves as a powerful signifier for the company’s long-standing commitment to being an inclusive, equal opportunity employer.

It is credited Gift of Various Donors.

Our curators have highlighted 2 objects that are related to this one.

Its dimensions are

53.7 × 38.3 cm (21 1/8 × 15 1/16 in.)

Cite this object as

Poster, Equal Opportunity | Color Blind; Designed by Ken White (American, 1935-1985); Client: IBM (United States); USA; screenprint on paper; 53.7 × 38.3 cm (21 1/8 × 15 1/16 in.); Gift of Various Donors; 1981-29-455

This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18618049/ |title=Poster, Equal Opportunity | Color Blind |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=10 March 2025 |publisher=Smithsonian Institution}}</ref>