See more objects with the color khaki darkslategrey sandybrown wheat lightslategrey or see all the colors for this object.

Object Timeline

1977

  • Work on this object began.

1981

  • We acquired this object.

2013

2016

2025

  • You found it!

Poster, "Levi's: We put a little bit of blue jean in everything we make" 1977 for Levi Strauss

This is a Poster. It was made for (as the client) Levi Strauss. It is dated 1977 and we acquired it in 1981. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Various Donors.

  • Fabric Sample
  • cotton, conductive yarn.
  • Gift of Levi Strauss & Co. and Google Inc..
  • 5843.4a,b.2017

Its dimensions are

H x W: 56.1 x 72.4 cm (22 1/16 x 28 1/2 in.)

It is inscribed

Printed in white ink, lower right edge: The slogan “We put a little blue jean in everything we make” [Levi’s logo] / is a trademark of Levi Strauss & Co., San Francisco, Calif. The TAB and the word “Levi’s” are registered trademarks of Levi Strauss & Co., San Francisco, CA ©Levi Strauss & Co. 1977

Cite this object as

Poster, "Levi's: We put a little bit of blue jean in everything we make" 1977 for Levi Strauss; Client: Levi Strauss (United States); USA; offset lithograph on paper; H x W: 56.1 x 72.4 cm (22 1/16 x 28 1/2 in.); Gift of Various Donors; 1981-29-252

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/18617595/ |title=Poster, "Levi's: We put a little bit of blue jean in everything we make" 1977 for Levi Strauss |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=11 February 2025 |publisher=Smithsonian Institution}}</ref>