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Booklet, Orient Line to Australia, Ships and Services

This is a Booklet. It was designed by E. McKnight Kauffer and printed by Lund Humphries and made for (as the client) Orient Line, Anderson, Green & Company Ltd.. It is dated ca. 1937 and we acquired it in 1963. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.

Kauffer developed a diverse graphic identity to promote Orient Line’s new passenger liners to Australia and New Zealand. He designed everything from luggage tags and table assignment cards to promotional pamphlets and posters. Kauffer’s Orient Line logo customized many objects of daily use, including tableware that remained in production for decades.

This object was donated by Mrs. Edward McKnight Kauffer. It is credited Gift of Mrs. E. McKnight Kauffer.

Its dimensions are

22.9 × 20.1 cm (9 in. × 7 15/16 in.)

It is signed

Printed in script, in white ink, lower right: E. McK. K.

It is inscribed

Printed in black ink, fifteenth page of brochure, lower right: Printed in Great Britain by Lund Humphries, London and Bradford

Cite this object as

Booklet, Orient Line to Australia, Ships and Services; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; lithograph; 22.9 × 20.1 cm (9 in. × 7 15/16 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-574

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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<ref name=CH>{{cite web |url= |title=Booklet, Orient Line to Australia, Ships and Services |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=19 August 2022 |publisher=Smithsonian Institution}}</ref>