See more objects with the tag architecture, theater, clock, CBS.

See more objects with the color darkgrey darkslategrey grey dimgrey or see all the colors for this object.

Object Timeline


  • Work on this object began.


  • We acquired this object.





  • You found it!

Drawing, Design for Alteration of the Avon Theater

This is a drawing. It was designed by William E. Lescaze and made for (as the client) CBS (Columbia Broadcasting System). It is dated 1934 and we acquired it in 1937. Its medium is graphite on white tracing paper. It is a part of the Drawings, Prints, and Graphic Design department.

Lescaze’s projects for Columbia Broadcasting System (CBS) in the 1930s and 40s helped codify the company’s public identity through graphic and architectural decisions. Here Lescaze illustrates his proposal for the renovation of a midtown theater into a modern recording and performance space for CBS that would be conducive to recording while establishing a corporate identity.

This object was donated by William E. Lescaze. It is credited Gift of William E. Lescaze.

Our curators have highlighted 3 objects that are related to this one.

Its dimensions are

57 × 76.2 cm (22 7/16 × 30 in.)

It is signed

Signed in graphite, lower right: #398 rev 30 34 / Lescaze arch

Cite this object as

Drawing, Design for Alteration of the Avon Theater; Designed by William E. Lescaze (American, b. Switzerland, 1896–1969); USA; graphite on white tracing paper; 57 × 76.2 cm (22 7/16 × 30 in.); Gift of William E. Lescaze; 1937-37-5

This object was previously on display as a part of the exhibition The World of Radio.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Drawing, Design for Alteration of the Avon Theater |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 November 2022 |publisher=Smithsonian Institution}}</ref>