Drawing, Concept Car
This is a Drawing. It was from the office of William M. Schmidt. It is dated ca. 1960 and we acquired it in 2017. Its medium is chalk on paper. It is a part of the Drawings, Prints, and Graphic Design department.
This ca. 1960 automobile design concept drawing by Bill Schmidt Studio exemplifies ideals of 1950s automotive styling. The missile-like form of the red tail lights at the rear evokes the car’s speed, and this shape was popular for both tail lights and conical bumperettes nicknamed “dagmars” that often decorated the surface of the front grill. The high contrast blue and red color scheme distinguishes the automobile’s high style, a quality many automotive design studios emphasized in order to attract female as well as male consumers.
It is credited
Museum purchase through gift of Paul Herzan and from General Acquisitions Endowment Fund.
Its dimensions are
25.4 × 72.4 cm (10 in. × 28 1/2 in.)
Cite this object as
Drawing, Concept Car; Office of Bill Schmidt Studio (American, active mid-20th century); chalk on paper; 25.4 × 72.4 cm (10 in. × 28 1/2 in.); Museum purchase through gift of Paul Herzan and from General Acquisitions Endowment Fund; 2017-18-13