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Trade Catalog, Electronics, A New Science for a New World, 1942

This is a Trade catalog. It was graphic design by Herbert Bayer and manufactured by General Electric Company.

This object is not part of the Cooper Hewitt's permanent collection. It was able to spend time at the museum on loan from Smithsonian Libraries and Archives as part of Saturated: The Allure and Science of Color.

It is dated 1942. Its medium is offset lithograph on paper.

In Herbert Bayer’s promotional brochure for General Electric, a photo-montaged spectrophotometer is juxtaposed with a rainbow-colored diagram that attempts to convey that this mysterious new device measures color by means of spectral reflectance. Spectral reflectance is expressed as a curve representing light wavelengths reflected off an object, recorded as numeric points across the visible spectrum. Spectrophotometers are now common handheld tools essential to any industry requiring color measurement.

It is credited Smithsonian Libraries, 005041.

  • Hanging, Mesa
  • linen.
  • This acquisition was made possible through the Louis Comfort Tiffany Foundation.
  • 1985-23-1

Our curators have highlighted 2 objects that are related to this one.

  • Textile, Janeiro
  • cotton.
  • Gift of Taunus Textildruck Zimmer GmbH & Co. KG.
  • 1983-19-8

Its dimensions are

H x W (open): 21.1 × 55.9 cm (8 5/16 in. × 22 in.)

This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Trade Catalog, Electronics, A New Science for a New World, 1942 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=5 July 2022 |publisher=Smithsonian Institution}}</ref>