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Object Timeline

1935

  • Work on this object began.

1945

  • Work on this object ended.

2016

  • We acquired this object.

2019

2025

  • You found it!

Postcard, Vi-Penta: La Dosis Vitamínica Diaria (The Daily Dose of Vitamins)

This is a Postcard. It was designed by Herbert Bayer and made for (as the client) Hoffman-La Roche, Inc.. It is dated ca. 1940 and we acquired it in 2016. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

17.4 × 11.5 cm (6 7/8 × 4 1/2 in.)

It is signed

Printed in blue ink, vertically, upper right: herbert bayer

It is inscribed

Printed in black, lower left corner: FD/B37; lower right corner: Printed in U.S.A.

Cite this object as

Postcard, Vi-Penta: La Dosis Vitamínica Diaria (The Daily Dose of Vitamins); Designed by Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985); Client: Hoffman-La Roche, Inc.; offset lithograph on paper; 17.4 × 11.5 cm (6 7/8 × 4 1/2 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-376

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1108723071/ |title=Postcard, Vi-Penta: La Dosis Vitamínica Diaria (The Daily Dose of Vitamins) |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=11 February 2025 |publisher=Smithsonian Institution}}</ref>