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Print, Give Time This Christmas

This is a Print. It was designed by Herbert Bayer and made for (as the client) Time. It is dated ca. 1941 and we acquired it in 2016. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

30.1 × 21.9 cm (11 7/8 × 8 5/8 in.)

It is signed

Printed in blue ink, upper left: herbert bayer

It is inscribed

Printed in black ink, lower left: TIME in any year is a gift you can send even to the / most difficult people in the warm knowledge that / week after week it will give lasting satisfaction and / convey a quiet compliment to their tastes and wide / interests. / But this year ours is the tragic privilege of living and / taking part in the greatest human crisis in all history. / So this Christmas TIME is a more thoughtful, more / useful gift than ever before.; lower right: For when you give TIME you share with you friends / —all through the never-to-be-forgotten year ahead— / the same clear, confident grasp of the news TIME / brings to you each week—the same in-perspective / knoweldge of how the present grew out of the past / —the same intelligent understanding of how the / future is growing out of the present. / SPECIAL CHRISTMAS RATES / Your own subscription or your first gift . . . . . $5.00 / Additional gifts . . . . . . . . . . . . each $3.50 / To help you enter your gift of TIME a postage-paid order form is bound into this issue

Cite this object as

Print, Give Time This Christmas; Designed by Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985); offset lithograph on paper; 30.1 × 21.9 cm (11 7/8 × 8 5/8 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-370

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1108723053/ |title=Print, Give Time This Christmas |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=25 September 2022 |publisher=Smithsonian Institution}}</ref>