Object Timeline

1955

  • Work on this object began.

2016

  • We acquired this object.

2019

2025

  • You found it!

Magazine Cover, idea: International Advertising Art, No. 10

This is a Magazine Cover. It was designed by Herbert Bayer and published by Seibundo Shinkosha Co., Ltd. and made for (as the client) IDEA Magazine. It is dated 1955 and we acquired it in 2016. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

30.3 × 22.1 cm (11 15/16 × 8 11/16 in.)

It is signed

Printed in white ink, lower right corner: bayer 51

Cite this object as

Magazine Cover, idea: International Advertising Art, No. 10; Designed by Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985); Published by Seibundo Shinkosha Co., Ltd.; Client: IDEA Magazine; offset lithograph on paper; 30.3 × 22.1 cm (11 15/16 × 8 11/16 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-335

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1108722945/ |title=Magazine Cover, idea: International Advertising Art, No. 10 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=7 February 2025 |publisher=Smithsonian Institution}}</ref>