Object Timeline

1971

  • Work on this object began.

1985

  • Work on this object ended.

2016

  • We acquired this object.

2019

2025

  • You found it!

Print, The Ideal vs. The Real Advertisement Proof

This is a Print. It was created by Maurits Cornelis Escher and Herbert Bayer and designed by Herbert Bayer and made for (as the client) Atlantic Richfield Company. It is dated 1971–85 and we acquired it in 2016. Its medium is offset lithograph on glossy white paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

28 × 21.7 cm (11 × 8 9/16 in.)

It is signed

Printed in black ink, upper left: artist: bayer; center right: artist: escher

It is inscribed

Inscribed in graphite, upper right: too pale; bottom center: typography not good

Cite this object as

Print, The Ideal vs. The Real Advertisement Proof; Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985), Maurits Cornelis Escher (Dutch, 1898 - 1972); Client: Atlantic Richfield Company; offset lithograph on glossy white paper; 28 × 21.7 cm (11 × 8 9/16 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-288

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1024497559/ |title=Print, The Ideal vs. The Real Advertisement Proof |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=14 March 2025 |publisher=Smithsonian Institution}}</ref>