Object Timeline

1966

  • Work on this object began.

1985

  • Work on this object ended.

2016

  • We acquired this object.

2019

2025

  • You found it!

Print, The Ideal vs. The Real Advertisement Proof, late 20th century

This is a Print. It was designed by Herbert Bayer and featuring artwork by Alan D'arcangelo and Alexander Liberman and made for (as the client) Atlantic Richfield Company. It is dated late 20th century and we acquired it in 2016. Its medium is offset lithograph on glossy white paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

28 × 21.5 cm (11 × 8 7/16 in.)

It is signed

Printed in black ink, upper right: artist / alex liberman / museum of modern art; lower left: artist: alan d'arcangelo / the joseph h. hirshhorn collection

Cite this object as

Print, The Ideal vs. The Real Advertisement Proof, late 20th century; Designed by Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985); Featuring artwork by Alexander Liberman (Russian-American, 1912 - 1999), Alan D'arcangelo; Client: Atlantic Richfield Company; offset lithograph on glossy white paper; 28 × 21.5 cm (11 × 8 7/16 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-283

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1024497547/ |title=Print, The Ideal vs. The Real Advertisement Proof, late 20th century |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=11 February 2025 |publisher=Smithsonian Institution}}</ref>