Object Timeline

1961

  • Work on this object began.

2016

  • We acquired this object.

2019

2025

  • You found it!

Book Cover, Reality in Advertising

This is a Book cover. It was designed by Herbert Bayer and published by Alfred A. Knopf. It is dated 1961 and we acquired it in 2016. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors.

Its dimensions are

21.2 × 31 cm (8 3/8 × 12 3/16 in.) Open: 21.2 × 51.3 cm (8 3/8 × 20 3/16 in.)

It is signed

Printed in green ink, verso, bottom of left flap: TYPOGRAPHY, BINDING, AND JACKET / DESIGN BY HERBERT BAYER

It is inscribed

Printed in green ink, verso, upper right of left flap: $3.95; lower right: 0461; verso, bottom of right flap: PRINTED IN U.S.A.

Cite this object as

Book Cover, Reality in Advertising; Designed by Herbert Bayer (American, b. Austria, active Germany and USA, 1900–1985); Published by Alfred A. Knopf; offset lithograph on paper; 21.2 × 31 cm (8 3/8 × 12 3/16 in.) Open: 21.2 × 51.3 cm (8 3/8 × 20 3/16 in.); Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors; 2016-54-261

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-4.collection.cooperhewitt.org/objects/1024497483/ |title=Book Cover, Reality in Advertising |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=14 February 2025 |publisher=Smithsonian Institution}}</ref>