How Posters Work
This exhibition was on display from April 17, 2015 to January 18, 2016.
There were 92 objects in this exhibition but right now we can only show you 88 of them. Some objects may not be viewable because they were on loan; this might be due to issues involving image rights or simply because there is no digitized image for the objects.
This exhibition has been divided in to the following sections:
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This is an exhibition about how designers see. How Posters Work shows the ways dozens of designers from around the world have used the principles of composition, perception, and storytelling to convey ideas and solicit sensations. Some works focus our attention on a single message, while others send the eye on a meandering journey. Graphic designers use form, color, image, and language to seek out simplicity and complexity, flatness and depth, singular moments and stories that unfold. Some designers strive for maximum clarity, while others challenge the viewer to uncover a hidden message. How Posters Work features over 125 pieces from Cooper Hewitt’s permanent collection, dating from the turn of the twentieth century to the present.
Why posters? Over the last century, posters have served both as utilitarian communication and as design discourse. Today, posters still appear on city streets, but they are no longer a dominant form of mass communication. As posters circulate through both print and social media, they continue to be a crucial medium for inventing and sharing new visual languages. How Posters Work uses the medium of the poster to explore principles of visual thinking that extend to many forms of design, including branding, packaging, book covers, websites, and motion graphics.